Content writing: Marketing

Photo by Scott Graham on Unsplash

We come across various forms of marketing and advertisements every single day. Blogs, social media posts, articles, product descriptions and other written materials are content written for marketing. The most prominent marketing content writers ensure the excellence of their work with extensive research and proper content strategy. So how do we get started?

Marketing writers should work on the following topics :

• Writing skills
• Technical knowledge
• Research and Experience
• Understanding the Audience
• Knowledge of SEO (Search Engine Optimization)

Writing Skills

Tools like Grammarly correct grammar and punctuation

Writers should have proper command over syntax, grammar, and punctuation. Combining words and phrases in unique ways to make the content professional and intriguing is crucial. They can do this over time with practice and research. Reading up on the works of other content writers and bloggers could quicken the writer’s learning pace.

Technical knowledge

Technical writing involves an in-depth understanding of complex technical subjects. Writers need to be able to write about a broad range of topics in a proper format and pay attention to detail. Three key points that a writer should focus on are:

• Research and understanding of the subject matter
• Simplicity, conciseness and accuracy
• Keeping the audience engaged

Research and Experience

Content writing(Blog) website ProBlogger

The best way to develop proper content writing skills is to gain experience by writing on different platforms. Searching online for articles, advertisements, and blogs could give the writer inspiration and knowledge. There are many freelancing writing platforms (such as Upwork, Freelancer.com, and ProBlogger) where writers can gain experience and earn simultaneously.

Understanding the Audience

To develop compelling content, writers must first identify and understand who they are writing for. Every piece of writing should reach its intended audience. This is likely even more true for technical writing because you must consider your audience’s topic expertise, which might vary considerably. A paper created for specialists will differ substantially from one written for the general audience.

Knowledge of SEO (Search Engine Optimization)

SEO is the process of upgrading a website to boost its exposure when people search for items or services connected to a company on Google, Bing, and other search engines. The higher the pages appear in search results, the more likely the company will draw attention and attract new and existing clients to your business. One of many integral parts of SEO is the inclusion of proper keywords that the audience is most likely to use to search for content. There are SEO tools available to boost the work of content writers and websites.

While there are other mediums and platforms available for content writing, marketing content writers are highly sought after. Learning to be a good marketing content writer can be valuable to a writer’s skill set.

Written by: Adwaita Basu Bal