Strategies and Tips for Content Writing

Iot Lab KIIT
3 min readJul 16, 2022

A good content writer is like a magician who can turn even the dull schemes of any website into a bouquet of beautiful lines that can very well attract the readers, eventually leading to the rise in the economy of the website.

A content writer can frame the complete concepts of any given theme into alluring paragraphs, adding to the beauty of the website.

Like any other job related to website development, content writing also requires a strategic approach.

Photo by Scott Graham on Unsplash

Some of the approaches the person needs to make are as follows

1) Research

To become a good content writer, one also needs to be good at researching — researching with the intent to focus on the main subject of the writing.

To create high-quality content, one has to perform quality content research. For this, one has to have the following in mind:-

a) Know your target audience and what they like.

b)Do the research relating to the industry, specifically focusing on the keywords.

c) Learn what your competitors write about, to give your audience some unique content

2)Use of Proper Writing Tools

Grammarly, HubSpot’s Blog Ideas Generator, QuillBot AI, Power Thesaurus, and SmallSEOTools are some highly recommended writing tools for professional content writers.

3) Focus on the Core Subject

With the knowledge of the theme of the content in your hands, make sure to stick to it. It’s important as a content writer to not beat about the bush but to highlight the critical points of discussion. It ensures that-

a)The readers don’t deviate from the topic.

b)The readers give bright ratings for your content as a sign of appreciation.

4) Keep Your Content Unique

Your content must be unique to catch the readers’ interest.

Keeping your content unique requires you to use your voice in it — put in information that has not been used before or that needs to be highlighted to draw the extra attention of your readers if you wish to prevail against other writers.

5) Do Content Marketing

Good content writing is not enough for your website to gain the amount of attention it might deserve. Publicizing your content is an essential part of rising your business as a content writer.

In today’s world of digitization, digital marketing is an unprecedented step in enhancing your content writing career.

Above are a few essential steps to step-up one’s content writing career.

Many writers abide by these vital steps, but still tend to lose the battle due to some common mistakes as discussed below:-

1)Not Proofreading the Content

Writers, especially novel writers, most likely skip this step where they should skim through their content and mark the mistakes if any.

2)Not Editing the Content

Editing is the rectification of the mistakes spotted while proofreading the content and then publishing the final corrected content.

3)Improper Information Segregation

Lacking the proper segregation of data can cause a lot of confusion for the readers, leading to further poor responses to the content. To avoid this mistake, one needs to articulate the thoughts he/she is going to put into the content, after collecting the data while researching.

Be smart! Make bullet points of the key information to be added to the content and then arrange them in a logical order to prepare content that appears to be pleasant to not only the hearts of the readers but also their minds!

With this, I hope I could help you get the basic content writing strategies. So until next time, Adios amigo!

Written By: Aadrika Jaiswal

--

--